Running a Creative Company in the Digital Age
by
Lucy Baxter
Book Details
Format
Paperback / Softback
ISBN-10
1843449269
ISBN-13
9781843449263
Publisher
Oldcastle Books Ltd
Imprint
Creative Essentials
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 23rd, 2017
Print length
320 Pages
Weight
298 grams
Dimensions
13.10 x 19.80 x 2.50 cms
Product Classification:
Film production: technical & background skillsBusiness strategyBusiness innovation
Ksh 3,600.00
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In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? Steering you through the joys and pitfalls of running your own creative company in today's diverse climate, this nuts...
Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.
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