Rural Tourism and Enterprise : Management, Marketing and Sustainability
Book Details
Format
Hardback or Cased Book
Book Series
CABI Tourism Texts
ISBN-10
1780647492
ISBN-13
9781780647494
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 2nd, 2017
Print length
284 Pages
Weight
964 grams
Dimensions
25.30 x 19.70 x 2.70 cms
Product Classification:
Rural communitiesEntrepreneurshipTourism industry
Ksh 19,750.00
Publisher Out of Stock
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Quality
Fast
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
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