Rural Tourism and Enterprise : Management, Marketing and Sustainability
Book Details
Format
Paperback / Softback
Book Series
CABI Tourism Texts
ISBN-10
1780647506
ISBN-13
9781780647500
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 2nd, 2017
Print length
284 Pages
Weight
766 grams
Dimensions
24.60 x 19.10 x 2.00 cms
Product Classification:
Tourism industry
Ksh 8,100.00
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
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