SAGE Brief Guide to Marketing Ethics
Book Details
Format
Paperback / Softback
ISBN-10
1412995140
ISBN-13
9781412995146
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2011
Print length
232 Pages
Weight
276 grams
Dimensions
22.80 x 15.70 x 0.90 cms
Product Classification:
Business ethics & social responsibilitySales & marketing
Ksh 12,050.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
Get SAGE Brief Guide to Marketing Ethics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
