Sales Promotion Decision Making : Concepts, Principles, and Practice
Book Details
Format
Paperback / Softback
ISBN-10
1631570471
ISBN-13
9781631570476
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2015
Print length
170 Pages
Weight
222 grams
Dimensions
22.80 x 15.20 x 0.80 cms
Product Classification:
Sales & marketing
Ksh 3,300.00
Werezi Extended Catalogue
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A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.
Get Sales Promotion Decision Making by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Business Expert Press and it has pages.
