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Satisfaction: A Behavioral Perspective on the Consumer

By: Richard L. Oliver (Author)

Manufacture on Demand

Ksh 48,000.00

Format: Hardback or Cased Book

ISBN-13: 9780765617705

Publisher: Taylor & Francis Ltd

Publication Date: Feb 15th, 2010

Weight: 1154 grams

Dimension: 17.70 x 25.00 x 3.10 cms

Category: Market research

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Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

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