Scaling B2B Markets : Agile Marketing Strategies for Start-Ups
Book Details
Format
Hardback or Cased Book
ISBN-10
3031934040
ISBN-13
9783031934049
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2025
Print length
120 Pages
Product Classification:
Sales & marketingSmall businesses & self-employed
Ksh 6,300.00
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mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
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