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Scaling the Tail: Managing Profitable Growth in Emerging Markets

By: Seung Ho Park (Author) , Gerardo R. Ungson (Author) , Andrew Cosgrove (Author)

2 in stock

Ksh 19,450.00

Format: Hardback or Cased Book

ISBN-13: 9781137543530

Publisher: Palgrave Macmillan

Publication Date: Aug 6th, 2015

Weight: 368 grams

Dimension: 22.60 x 14.60 x 2.10 cms

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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