Scaling the Tail: Managing Profitable Growth in Emerging Markets
1st ed. 2015
Book Details
Format
Hardback or Cased Book
ISBN-10
1137543531
ISBN-13
9781137543530
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 6th, 2015
Print length
163 Pages
Weight
368 grams
Dimensions
22.60 x 14.60 x 2.10 cms
Product Classification:
Economic growthDevelopment economics & emerging economiesBusiness strategyInternational business
Ksh 16,200.00
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Get Scaling the Tail: Managing Profitable Growth in Emerging Markets by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
