Scenario Planning : A Field Guide to the Future
by
Woody Wade
Book Details
Format
Paperback / Softback
ISBN-10
1118170156
ISBN-13
9781118170151
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 27th, 2012
Print length
208 Pages
Weight
430 grams
Dimensions
17.60 x 25.60 x 1.10 cms
Product Classification:
Management & management techniques
Ksh 4,500.00
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Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness.
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