Scenarios : The Art of Strategic Conversation
Book Details
Format
Hardback or Cased Book
ISBN-10
0470023686
ISBN-13
9780470023686
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2004
Print length
384 Pages
Weight
652 grams
Dimensions
23.30 x 16.30 x 2.50 cms
Product Classification:
Business communication & presentationBusiness communication, etiquette and presentation
Ksh 6,400.00
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Quality
Fast
Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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