Scenarios : The Art of Strategic Conversation

Name: Scenarios
Brand: John Wiley & Sons Inc
SKU: 9780470023686
Price: 6700 KES
Availability: InStock
ISBN: 9780470023686

by Kees van der Heijden

Book Details

Format Hardback

ISBN-10 0470023686

ISBN-13 9780470023686

Publisher John Wiley & Sons Inc

Imprint John Wiley & Sons Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 26th, 2004

Print length 384 Pages

Weight 652 grams

Dimensions 23.30 x 16.30 x 2.50 cms

Product Classification: Business communication & presentation Business communication, etiquette and presentation

KSh 6,700.00

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Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Get Scenarios by Kees van der Heijden at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 384 pages.