Screen Encounters with Britain in the Age of Transnational Streaming

This book explores how global streaming platforms are reshaping viewing patterns and audience encounters, using the circulation, consumption and reception of British films and TV shows in European markets as a case study. It will appeal to transnational media, audience studies, screen production studies, media industries.

Screen Encounters with Britain explores how global streaming platforms are reshaping viewing patterns and audience encounters, using the circulation, consumption and reception of British films and TV shows in European markets as a case study. Focusing on young audiences in Denmark, Germany, Italy and the Netherlands, the book provides original audience insights drawing on a wide range of methods, including a survey, digital diaries and interviews and offers a critical perspective on the evolving nature of young audiences' engagement with longform screen content. The evidence presented points towards re-asserted Anglo-American dominance, driven by the power of large US-owned platforms and English as the language of advantage. Building on these findings, the book challenges established theory around the ‘home advantage’ of domestic media and rethinks linguistic and cultural proximity. This volume will appeal to scholars and students researching transnational media, audience studies, screen production studies, media industries and youth studies. More broadly, the book will be of interest to scholars and students of the political economy of the media within the social sciences and humanities. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.