Search Marketing Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
113844121X
ISBN-13
9781138441217
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 11th, 2017
Print length
236 Pages
Weight
600 grams
Product Classification:
Sales & marketing management
Ksh 36,000.00
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0 in stock
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Quality
Fast
Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
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