Secrets of Social Media Marketing : How to Use Online Conversations & Customer Communities to Turbo-Charge Your Business!
by
Paul Gillin
Book Details
Format
Paperback / Softback
ISBN-10
1884956858
ISBN-13
9781884956850
Publisher
Quill Driver Books, U.S.
Imprint
Quill Driver Books, U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 2008
Print length
290 Pages
Weight
458 grams
Dimensions
15.30 x 22.90 x 2.20 cms
Product Classification:
Sales & marketing Retail sector
Ksh 3,050.00
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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin''s acclaimed and oft-reviewed The New Influencers: A Marketer''s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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