Seducing the French : The Dilemma of Americanization
Book Details
Format
Paperback / Softback
ISBN-10
0520206983
ISBN-13
9780520206984
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 27th, 1997
Print length
293 Pages
Weight
414 grams
Dimensions
22.70 x 15.50 x 2.00 cms
Product Classification:
European historyCultural studiesSociology & anthropology
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When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.
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