Seeing What's Next : Using the Theories of Innovation to Predict Industry Change
Book Details
Format
Hardback or Cased Book
ISBN-10
1591391857
ISBN-13
9781591391852
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2004
Print length
352 Pages
Weight
704 grams
Dimensions
24.10 x 16.30 x 3.10 cms
Product Classification:
Business & management
Ksh 4,700.00
Re-Printing
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Quality
Fast
When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen''s landmark books The Innovator''s Dilemma and The Innovator''s Solution, Seeing What''s Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm''s actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
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