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Segmentation, Revenue Management and Pricing Analytics

By: Tudor Bodea (Author) , USA) Ferguson Atlanta Mark (The Georgia Tech College of Management (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780415898324

Publisher: Taylor & Francis Ltd

Publication Date: Mar 20th, 2014

Weight: 622 grams

Dimension: 18.30 x 25.30 x 2.10 cms

Category: Research methods: general

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This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

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