SELL YOUR RESEARCH : Public Speaking for Scientists

Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL method. Following these three simple steps—Skeleton, Envelope, and Life and Logistics—will help you make the most out of any talk.  Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory, and practical exercises enabling you to Sell Your Research with impact. This second edition is enriched with new insights in storytelling, online presenting, and speaking with the media on hot topics.  For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, former Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Editor In Chief, Scientific American