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Sellers of Dreams
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Sellers of Dreams : Fifty years of the advertising of beauty products 1920-1970

Book Details

Format Paperback / Softback
ISBN-10 1916384528
ISBN-13 9781916384521
Publisher Artmonsky Arts
Imprint Artmonsky Arts
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 7th, 2020
Print length 284 Pages
Weight 422 grams
Dimensions 17.70 x 21.80 x 1.30 cms
Ksh 2,000.00
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A comprehensive look at the history of beauty-product advertising, charting the skills of advertiser promising to make beauty-dreams come true.
From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing ‘healthy’ products that could beautify without harming; others were chancers climbing on the band wagon.

Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales.

Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser’s skills in promising dreams would come true.


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