Selling Architectural Ideas
by
Tom Porter
Book Details
Format
Paperback / Softback
ISBN-10
0419232605
ISBN-13
9780419232605
Publisher
Taylor & Francis Ltd
Imprint
Spon Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 23rd, 1999
Print length
160 Pages
Weight
300 grams
Product Classification:
Sales & marketing
Ksh 15,100.00
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Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
As ''visual animals'' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words ''communication'' and ''presentation'' with the word ''selling'' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
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