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Selling Places
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Selling Places : The Marketing and Promotion of Towns and Cities 1850-2000

Book Details

Format Paperback / Softback
ISBN-10 0419242406
ISBN-13 9780419242406
Publisher Taylor & Francis Ltd
Imprint Spon Press
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 27th, 1998
Print length 288 Pages
Weight 548 grams
Dimensions 24.60 x 19.00 x 1.50 cms
Ksh 11,900.00
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This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

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