Selling Places : The Marketing and Promotion of Towns and Cities 1850-2000
by
Stephen Ward
Book Details
Format
Paperback / Softback
Book Series
Planning, History and Environment Series
ISBN-10
0419242406
ISBN-13
9780419242406
Publisher
Taylor & Francis Ltd
Imprint
Spon Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 27th, 1998
Print length
288 Pages
Weight
548 grams
Dimensions
24.60 x 19.00 x 1.50 cms
Product Classification:
Social groupsUrban communitiesManagement of real estate, property & plant
Ksh 11,900.00
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This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
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