Selling School : The Marketing of Public Education
Book Details
Format
Hardback or Cased Book
ISBN-10
0807758892
ISBN-13
9780807758892
Publisher
Teachers' College Press
Imprint
Teachers' College Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 20th, 2018
Print length
208 Pages
Weight
430 grams
Dimensions
23.10 x 16.00 x 1.70 cms
Product Classification:
Educational strategies & policy
Ksh 12,800.00
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Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.
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