Selling The Invisible : A Field Guide to Modern Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0446672319
ISBN-13
9780446672313
Publisher
Little, Brown & Company
Imprint
Grand Central Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 3rd, 2012
Print length
256 Pages
Weight
204 grams
Dimensions
19.00 x 12.60 x 1.80 cms
Product Classification:
Business strategySales & marketing
Ksh 2,900.00
Werezi Extended Catalogue
Delivery in 14 days
14 copies in stock
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Secure
Quality
Fast
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don''ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Get Selling The Invisible by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Little, Brown & Company and it has pages.
