Semiotics and Communication : Signs, Codes, Cultures
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805811400
ISBN-13
9780805811407
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 1993
Print length
252 Pages
Weight
356 grams
Dimensions
22.60 x 15.80 x 1.30 cms
Product Classification:
Semantics, discourse analysis, etcMedia studies
Ksh 9,450.00
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This volume presents the basics of semiotic theory to communication scholars, it summarizes those aspects relevant to the study of social interaction, particularly the signs and codes - explaining how they come together within cultures.
Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues.
Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
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