Sensory Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
0230576575
ISBN-13
9780230576575
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 21st, 2009
Print length
183 Pages
Weight
432 grams
Dimensions
24.20 x 16.70 x 1.70 cms
Product Classification:
International economicsBusiness strategySales & marketingSales and marketingMarket research
Ksh 9,900.00
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals'' five senses at a deeper level than traditional marketing theories do.
Get Sensory Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
