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Sensory Marketing

By: Bertil Hulten (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138914629

Publisher: Taylor & Francis Ltd

Publication Date: Nov 2nd, 2015

Weight: 718 grams

Dimension: 16.10 x 23.50 x 2.90 cms

Category: Sales & marketing management

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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