Service-Dominant Logic : Premises, Perspectives, Possibilities
Book Details
Format
Paperback / Softback
ISBN-10
0521124328
ISBN-13
9780521124324
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2014
Print length
248 Pages
Weight
476 grams
Dimensions
24.60 x 17.60 x 1.40 cms
Product Classification:
Sales & marketing
Ksh 5,500.00
Manufactured on Demand
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Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
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