Service-Dominant Logic : Premises, Perspectives, Possibilities
Book Details
Format
Hardback or Cased Book
ISBN-10
0521195675
ISBN-13
9780521195676
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2014
Print length
252 Pages
Weight
596 grams
Dimensions
25.10 x 18.20 x 2.00 cms
Product Classification:
Sales & marketing
Ksh 18,700.00
Manufactured on Demand
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Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
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