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Service Industries Marketing

By: Mark Gabbott (Author) , Gillian Hogg (Author)

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Ksh 15,400.00

Format: Paperback or Softback

ISBN-13: 9780714644394

Publisher: Taylor & Francis Ltd

Publication Date: Aug 1st, 1998

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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research.

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