Service Industries Marketing : New Approaches
Book Details
Format
Paperback / Softback
ISBN-10
0714644390
ISBN-13
9780714644394
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 1998
Print length
174 Pages
Weight
280 grams
Product Classification:
Sales & marketing managementService industries
Ksh 12,700.00
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research.
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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