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Service Innovation
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Book Details

Format Paperback / Softback
ISBN-10 1631574957
ISBN-13 9781631574955
Publisher Business Expert Press
Imprint Business Expert Press
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 30th, 2016
Print length 174 Pages
Weight 254 grams
Dimensions 22.80 x 15.20 x 1.00 cms
Product Classification: Service industries
Ksh 3,350.00
Werezi Extended Catalogue 0 in stock

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Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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