Service Management and Marketing Principles : Competing in the Service Economy
Book Details
Format
Hardback or Cased Book
ISBN-10
1032603704
ISBN-13
9781032603704
Publisher
Taylor & Francis Ltd
Imprint
Routledge India
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 7th, 2024
Print length
234 Pages
Weight
471 grams
Ksh 30,950.00
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0 in stock
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This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
Get Service Management and Marketing Principles by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
