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Service Marketing

By: Steve Baron (Author)

Extended Catalogue

Ksh 172,150.00

Format: Hardback or Cased Book

ISBN-13: 9781849205740

Publisher: SAGE Publications Ltd

Publication Date: Sep 30th, 2010

Dimension: 23.40 x 15.60 x 318.00 cms

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Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.

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