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Services Marketing and Management

By: Audrey Gilmore (Author)

Extended Catalogue

Ksh 36,750.00

Format: Hardback or Cased Book

ISBN-13: 9780761941576

Publisher: SAGE Publications Inc

Publication Date: May 15th, 2003

Dimension: 24.20 x 17.00 x 55.00 cms

Category: Sales & marketing management

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Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

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