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Services Marketing and Management

By: Audrey Gilmore (Author)

Manufacture on Demand

Ksh 12,300.00

Format: Paperback or Softback

ISBN-13: 9780761941583

Publisher: SAGE Publications Inc

Publication Date: May 15th, 2003

Weight: 400 grams

Dimension: 24.10 x 17.10 x 1.30 cms

Category: Sales & marketing management

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Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.

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