Services Marketing B&W
Book Details
Format
Paperback / Softback
ISBN-10
1473709121
ISBN-13
9781473709126
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 15th, 2009
Print length
250 Pages
Weight
539 grams
Dimensions
3.40 x 19.00 x 24.60 cms
Product Classification:
Economics
Ksh 10,100.00
Manufactured on Demand
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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