Services Marketing: People, Technology, Strategy (Eighth Edition)
8 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1944659005
ISBN-13
9781944659004
Edition
8 Revised edition
Publisher
World Scientific Publishing Co Inc (USA)
Imprint
World Scientific Publishing Co Inc (USA)
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 11th, 2016
Print length
800 Pages
Weight
1,754 grams
Dimensions
22.00 x 28.20 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 13,450.00
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Get Services Marketing: People, Technology, Strategy (Eighth Edition) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Inc (USA) and it has pages.
