Services Marketing: People, Technology, Strategy (Eighth Edition)
8 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1944659013
ISBN-13
9781944659011
Edition
8 Revised edition
Publisher
World Scientific Publishing Co Inc (USA)
Imprint
World Scientific Publishing Co Inc (USA)
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 11th, 2016
Print length
800 Pages
Weight
1,568 grams
Dimensions
27.70 x 21.70 x 2.50 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 6,200.00
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Quality
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Get Services Marketing: People, Technology, Strategy (Eighth Edition) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Inc (USA) and it has pages.
