Services Marketing: People, Technology, Strategy (Ninth Edition)
Book Details
Format
Paperback / Softback
ISBN-10
194465982X
ISBN-13
9781944659820
Publisher
World Scientific Publishing Co Inc (USA)
Imprint
World Scientific Publishing Co Inc (USA)
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2021
Print length
684 Pages
Weight
1,376 grams
Dimensions
25.90 x 33.30 x 2.50 cms
Product Classification:
Sales & marketing
Ksh 10,550.00
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor''s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected].Key Features:
Get Services Marketing: People, Technology, Strategy (Ninth Edition) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Inc (USA) and it has pages.
