Serving All Urban Customers: A marketing approach to water services in Low- and Middle-income Countries: Book 1 - Guidance for Government's Enabling Role
by
Kevin Sansom
Book Details
Format
Paperback / Softback
ISBN-10
1843800543
ISBN-13
9781843800545
Publisher
WEDC
Imprint
WEDC
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 15th, 2004
Print length
112 Pages
Weight
383 grams
Product Classification:
Development studies
Ksh 4,500.00
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This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. This book (Book 1) considers how governments can best support an enabling environment, both for utilities and other stakeholders, to work effectively towards improving services to all consumer groups.
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