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Setting Agendas in Cultural Markets

By: Philemon Bantimaroudis (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367874803

Publisher: Taylor & Francis Ltd

Publication Date: Dec 10th, 2019

Dimension: 22.90 x 15.20 x 45.30 cms

Category: MUSEOLOGY & HERITAGE STUDIES

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This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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