Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Book Details
Format
Paperback / Softback
ISBN-10
0674016343
ISBN-13
9780674016347
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 30th, 2004
Print length
336 Pages
Weight
388 grams
Dimensions
23.30 x 15.50 x 2.20 cms
Ksh 5,200.00
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Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
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