Shapeholders : Business Success in the Age of Activism
by
Mark Kennedy
Book Details
Format
Hardback or Cased Book
ISBN-10
023118056X
ISBN-13
9780231180566
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 9th, 2017
Print length
304 Pages
Weight
552 grams
Dimensions
16.40 x 23.60 x 2.80 cms
Product Classification:
Business strategyManagement & management techniquesPublic relations
Ksh 4,500.00
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Quality
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Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find collaborations to diffuse tensions.
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