Shaping China’s Global Imagination : Branding Nations at the World Expo
by
J. Wang
Book Details
Format
Hardback or Cased Book
ISBN-10
1137361719
ISBN-13
9781137361714
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 2013
Print length
210 Pages
Weight
408 grams
Dimensions
22.50 x 14.60 x 1.90 cms
Product Classification:
Social research & statisticsSocial research and statisticsGeopolitics
Ksh 8,100.00
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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