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Shaping Efficient Employer Branding Strategies to Target Generation Y

By: Elena Hubschmid (Author)

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Format: Paperback or Softback

ISBN-13: 9783034312462

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften

Publication Date: Jan 4th, 2013

Weight: 380 grams

Dimension: 15.20 x 22.60 x 1.60 cms

Category: Management decision making

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This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Get Shaping Efficient Employer Branding Strategies to Target Generation Y by Elena Hubschmid at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Peter Lang AG, Internationaler Verlag der Wissenschaften and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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