Shaping the Future of Business Education : Relevance, Rigor, and Life Preparation

Business today is changing more rapidly than at any time in history. From product ideas to supply chains, from marketing to sales, new technologies, techniques, and globalization have created incredible, disruptive transformations in every aspect of commerce. This will not change - change will be the only constant.

Shaping the Future of Business Education answers the question of how to prepare tomorrow''s leaders with a distinctive formula as wide as it is deep. Two dozen distinguished professors and leaders in business education argue that only a broad, rigorous and relevant education will work - a fusion of business knowledge with arts and sciences, technology, and ethical training that emphasizes integrated thinking, broad perspectives, and cultural awareness along with specific expertise. These educators demonstrate practical methods of including arts and sciences in the teaching of business knowledge, while also integrating the best of business into the arts and sciences. The result? Business leaders who can communicate, operate well in ambiguous and fluid situations, as well as liberal-arts students who have the business knowledge they need to work well in organizations.