Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms
2024 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
9819754038
ISBN-13
9789819754038
Edition
2024 ed.
Publisher
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 15th, 2024
Print length
206 Pages
Ksh 23,400.00
Publisher Out of Stock
0 in stock
Delivery Location
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Secure
Quality
Fast
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. What's behind the rise of this new sort of economy? Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What''s behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what''s driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
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