Shifting the Marketing Mindset : A Toolkit To Drive Sustainable Transformation
Book Details
Format
Paperback / Softback
ISBN-10
1032728035
ISBN-13
9781032728032
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 7th, 2024
Print length
122 Pages
Weight
212 grams
Dimensions
15.00 x 22.90 x 1.00 cms
Product Classification:
Development economics & emerging economiesDevelopment economics and emerging economiesBusiness strategyBusiness ethics & social responsibilityBusiness ethics and social responsibilityBusiness & the environment, ‘Green’ approaches to businessBusiness and the environment; sustainable approaches to businessSales & marketing managementSales and marketing managementSales & marketingSales and marketingEnvironmental science, engineering & technologyEnvironmental science, engineering and technology
Ksh 6,500.00
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A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
Get Shifting the Marketing Mindset by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
