Shipping Strategy : Innovating for Success
Book Details
Format
Hardback or Cased Book
ISBN-10
0521761492
ISBN-13
9780521761499
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 23rd, 2009
Print length
294 Pages
Weight
548 grams
Dimensions
23.50 x 15.60 x 1.90 cms
Product Classification:
Business strategy
Ksh 17,450.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Traditional shipping companies are being replaced by new, more specialized companies with more strategic clarity and managerial focus. In this book, Peter Lorange draws on his extensive experience in the shipping industry to show how companies can devise strategies for future success.
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