Shipping Strategy : Innovating for Success
Book Details
Format
Hardback
ISBN-10
0521761492
ISBN-13
9780521761499
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 23rd, 2009
Print length
294 Pages
Weight
548 grams
Dimensions
23.50 x 15.60 x 1.90 cms
Product Classification:
Business strategy
KSh 17,450.00
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0 in stock
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Quality
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Traditional shipping companies are being replaced by new, more specialized companies with more strategic clarity and managerial focus. In this book, Peter Lorange draws on his extensive experience in the shipping industry to show how companies can devise strategies for future success.
The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.
Get Shipping Strategy by Peter Lorange at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 294 pages.
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