Shoestring Marketing : Indispensable Marketing Tools for the New Millennium
Book Details
Format
Paperback / Softback
ISBN-10
1882180577
ISBN-13
9781882180578
Publisher
Griffin Publishing
Imprint
Griffin Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 1996
Print length
172 Pages
Weight
410 grams
Dimensions
21.40 x 13.60 x 1.40 cms
Product Classification:
Sales & marketingSmall businesses & self-employed
Ksh 2,900.00
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This book is full of low-cost, and No-cost tips and techniques that will help you to sell more products or services. Whether you are an individual working from your kitchen table or a large company, there are basic marketing principles that must be applied if you are going to be successful. The author applies those key principles specifically to small businesses. From this book you will learn: Five marketing activities every business must engage in; How to find new prospects without spending a penny; How to stop wasting money on ''overflow'' advertising; How to design advertising and promotions that get results; Four growth strategies for long-term success.
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