Shopper Marketing and the Role of In-Store Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1784410012
ISBN-13
9781784410018
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2014
Print length
248 Pages
Weight
498 grams
Dimensions
16.10 x 23.80 x 1.90 cms
Product Classification:
Market research
Ksh 17,650.00
Manufactured on Demand
Delivery in 29 days
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Delivery in 29 days
Secure
Quality
Fast
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.
Get Shopper Marketing and the Role of In-Store Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages.
