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Shopper Marketing and the Role of In-Store Marketing

By: Dhruv Grewal (Author) , Anne L. Roggeveen (Author) , Jens Nordfalt (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781784410018

Publisher: Emerald Publishing Limited

Publication Date: Aug 20th, 2014

Weight: 498 grams

Dimension: 16.10 x 23.80 x 1.90 cms

Category: Market research

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As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

Get Shopper Marketing and the Role of In-Store Marketing by Dhruv Grewal at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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