Shopping Centre Marketing : Value Creation and Customer Engagement
Book Details
Format
Paperback / Softback
Book Series
Routledge Research in the Retail Industry
ISBN-10
1032690534
ISBN-13
9781032690537
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2025
Print length
222 Pages
Weight
430 grams
Product Classification:
Sales & marketingRetail sector
Ksh 8,300.00
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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
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